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what his grandfather was trying to do 102 years ago. >> i think the direction was one like nfl films. making the every day into a heroic, making a fire into a -- making a boxing match into a war of the century. perhaps that's an inevitable part of journalism to take a story that's on its face not interesting to everybody and finding the story within the story. >>> given that, william randolph hurst began a war. like him or not the country was dealing with a giant of a man. not to mention a giant of a man who had an opinion on everything. >> make sure that you yourself nominate the candidate for whom you are to vote. but one thing slowed him down in the early days he did not have unrestricted access to the hurst fortune. his father had died, his mother had all the fortune. hurst often badgered her over $500 here, $500. finally she turned over her shares and turned over millions to hurst. the outcome was the birth of yellow journalism. that phrase was derived in a squabble between two papers over who owned the rights of the yellow kid. but yellow journalism really symbolized the tactic
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